Free Pizza Hut Coupon

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Here I’m going to analyse the promotional text “Free Pizza Hut Coupons” .
I consider the Register Analyses because I want to underlined the communicative roles of participants and the interpersonal meaning.

CONTEXT OF CULTURE

"Ring in the year" is a worldwide traditional celebration in which everybody makes new resolutions for the new year.
In this text Pizza Hut suggests you a new resolution: " No more coupons".

CONTEXT OF SITUATION:

I begin with the 3 fundamental components:

FIELD

The text is a promotional one, a coupon, that is a piece of paper that gives the customers of Pizza Hut Restaurants the right to have a great-deal pizza. The promotion is like a resolution for ring-in the new year by eliminating the coupons and providing incentives for the online orders, including the special offer "$5 each every day when you order 3 or more 1-topping mediums".

TENOR

The purpose of this promotional text is to persuade the customer by using brilliant colours, dynamic images and exortative statements. In fact there are some imperative forms ("order now!/Ring in the year with pizza mia!/order online pizzahut.com") and also pressure tactics forms ("every day is a celebration/there's no better way to locj off the New Year").
So the easy and colloquial language is useful to establish a more close relatinship between the sender and the possible consumer.

MODE

The role of language is very important and gives you the idea of something clear and persuasive. The aim is inviting you to go to one of the Pizza Hut Restaurants and gives you a special resolution for the new year by using imperative forms and slogan expressions [“ring in the new year with Pizza Mia”, “Pizza Mia every day is a celebration”]. Moreover the written text is accompanied by images representing three tasty pizzas with different toppings and string cheese.
The text is structured like a web-page with some interactive web-icons [“order now”/ “order online pizzahut.com”] or could be also a tablecloth that generally fast-food restaurants give you on your tray.

ACTIVITY SEQUENCE AND TEXT STRUCTURE

Activity sequence Rhetorical function Text structure
1. describing the product and the targeted market phatic Pizza Hut American's favourite pizza
2. describing the strength of the product conative Pizza Mia gives you an amazing deal on great tasting pizza every day just $5each when you order 3 or more 1 topping mediums.
3. suggesting to use the product conative Ring in the new year with Pizza Mia.
4. giving a reason phatic Resolution #1: NO MORE COUPONS.

INTERPERSONAL MEANING

Its main factors are:

  • AFFECTION: this text is strongly characterized by the use of hot colours and images in order to persuade the customers. There are also a lot of logos which aim at fixing firmly the promotion in the customers' minds.
  • STATUS: The price "$5" in the yellow circle suggests the kind of Pizza Hut customers: those who want to eat pizza with a special topping without spending a lot.
  • CONTACT: the text is directed to the reader and it is very clear. The language is very simple and characterized by short expressions with eye-catching messages like slogans.

Valentina Turri

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